This Isn’t Just a Brand. It’s a Chapter.
A story of resilience, softness, and becoming
Chapter 42 & Co. was born in a moment that changed everything. What started as Cam Makes Scents, a simple and beautiful way to create and connect, became something deeper after a breast cancer diagnosis forced me to pause and face life in a way I never had before. In that season of fear, grief, and uncertainty, I realized how often women pour into everyone else while quietly carrying their own pain. This brand is for her. The woman who keeps going, who is healing, who is learning to choose herself again. Chapter 42 isn’t just a name. It is the chapter where survival meets softness, where strength makes room for rest, and where you finally give yourself permission to breathe.
A story of resilience, softness, and becoming
This Isn’t Just a Brand. It’s a Chapter.
But this isn’t just about me. It is about us. Chapter 42 & Co. exists to create meaningful moments of self-care while also giving back to women walking through their own difficult chapters. Through initiatives like our Forever Held bundles and ongoing philanthropic efforts, we are committed to supporting women facing grief, loss, and life-altering diagnoses, reminding them that they are seen, supported, and never alone. Every candle, every experience, every detail is created with intention, because this brand was built from real life, real loss, and a real desire to turn pain into something that feels like peace.
~Shwanna, Founder | CEO